Beyond design, a view on the future of working spaces 

By combining design, storytelling and strategic vision, Etoile has redefined its way of experiencing and narrating workspaces

Etoile, as a benchmark player within the office partitions business, is renowned for the excellence of its products as well as for its ability to communicate outwards an innovative and captivating vision of its modus operandi.

With over 40 years of experience, our company has been on a renewal path that aims to combine the aesthetic appeal with the workplace’s functionality and experience through a particularly distinctive visual and narrative language.

This process culminated in the 2022 open day ‘The Image Beyond Experience’, during which the company’s new corporate identity and communication strategies were presented.

A COMMUNICATION THAT SPEAKS TO PEOPLE

Etoile features a professional and authentic tone of voice, communicating passion for its work in an effortless and simple style. Every message, be it a product description, a piece on the company blog or a social media post, is intended to create a direct and genuine dialogue with the target audience.

The many interviews with key figures in the company, for example, are not simply promotional content, but authentic stories capturing the values, the history and the future of our business. This approach turns communication into a personal experience for the reader, bringing out the human face behind the brand and creating a trusting relationship with architects, designers and contractors.

VISUALS THAT MAKE AN IMPRESSION

Etoile’s visual communication concept is designed to inspire and impress. The company’s website and social media pages are characterized by the use of quality images telling stories through design. Glass partitions and office furniture are not simply displayed, but narrated, placed in contexts that enhance their elegance, luminosity and spatial ennobling capacity.

The fresh graphics, which combine modernity and sobriety, are steadily being enhanced by the art direction of Architect Paolo Pampanoni from the ‘d+a’ studio in Assisi.

His experience and visionary approach are mirrored in Etoile’s ability to translate its creations into coherent and elegant visual experiences. This balance between aesthetics and storytelling makes each project a one-off, transforming simple images into powerful communication tools.

AN UNCOMPROMISED CORPORATE IMAGE

The strength of Etoile’s brand lies in its ability to be recognizable and consistent on every level.

The company logo, the stylish fonts and the color palette characterized by neutral but sophisticated shades convey a sense of continuity and solidity.

This consistency is expressed in the digital content as well as in the company’s blog, ‘Mag’, and social media, managed by ‘MPM Comunicazione’ based in Chiaravalle. Working with this group of experienced externals, under the guidance of our marketing team, ensures that every message, from the briefest social post to the most in-depth editorial pieces, is perfectly in line with the company’s vision and values.

INNOVATION AND CONNECTIONS: BEYOND THE PRODUCT

Etoile’s communication is not limited to describing products and solutions: it aims to build a network of relationships and collaborations. Each content is an invitation to explore, an open door for all those who either want to use Etoile products but also become part of a community that shares its values and visions.

Co-marketing campaigns, such as interviews or reports on projects featuring our partitions and other furnishing units, provide an opportunity to highlight the talents of designers and creatives, and to illustrate successful projects in an emotional and engaging way.

AN INVITATION TO CO-OPERATION

That is why we want to invite our partners, both existing and potential, to actively join us on this journey. If you are a designer, an architect or a contract company, you can become a major player in a shared narrative. Together, we can move beyond the product, beyond the office, towards a new idea of space and relationship.